ABOUT US

NOTARAT is a visual representation of the strength and will of the very customers who make the decision to wear it. A Veteran and Black owned company.
Notarat is one word, "nota-rat" stemming from Latin, translated into "to make your mark or sign." Make your mark stand out from the rest. We don't care for trends, nor we do we follow social influencers.
The Cobra is our mascot. Taken from the rich and creative Egyptian history, the cobra symbolizes wisdom, changes, protectiveness, determination, strength, courage, confidence, transformation, and royalty. They are also a symbol of speed, defensiveness, and gracefulness. That is why every single one of our products are produced with those traits in mind. Cobras in Ancient Egypt were considered protectors of the Pharaoh. The Pharaoh probably wore NOTARAT.

why we crossed with Vanity

What it means

Vanity means to have an overly obsessive pride in yourself, appearance, or possessions. There are many different layers and meanings behind the VANITY design.

Starting with the bear: The bear represents a possession…a belonging that everyone wants. The bear has so much hype around it that even people that cannot financially afford it flock to it. These types of people have often been called vanity slaves. Which leads to…

The chains around: The chains are used to help visualize the meaning as whole. The chains represent how much falling into the trap of vanity will hold you back from your full potential.

Butterfly within VANITY: The butterfly represents us finally trying to prosper into something better. I think our generation is going to be the one to do it. you see a large amount of people starting their own businesses. learning how to invest. learning taxes, credit, and all of the things that were kept away from us for so long.

Vanity Collection